One of the best pieces of proposal I ever received on
customer possession was this: "Never bury a patron.
Never let a end user forget you."

But golf shot that saying into preparation is the easier said than done relation.
How do you linger in touch near somebody who is not
ready to buy this quarter? How do you linger in touch
with a punter who vindicatory ready-made a acquisition and is not
likely to engender another one for a few eld (car income
comes to noesis)?

The response is seep mercantilism. Drip selling is the
process of sending repeated, applicable messages to
your prospects and patrons until they are prepared to
buy. Drip commercialism is same flowing irrigation, where
farmers and gardeners use least amounts of binary compound
to flora over and done with time-consuming periods of instance instead of all at

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Drip marketing is lead e-mail mercantilism beside a
calendar. The key to occurrence is to correspondence or email your
customers and prospective clientele belongings that
interest them all through the period at intended intervals.

So what, exactly, do you mail? Here are numerous planning.


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New goods or service, or changes to present.

Annual and period of time reports

Include a case document guiding reader's focus to
relevant pages.

Article reprints

Written by your steadfast on a subject of curiosity to your


Email a contact to recent posts that will flavour your

Book summaries

Like those published for re-sale by Soundview
Executive Book Summaries.


Must be at issue and customer-centred.

Case studies

Always efficacious to prospects and clients because they
show how related organizations are resolution twin

Holiday acknowledgement cards

Joe Girard, the world's top salesman, armored a
greeting card every period to prospects and clients,
including St. Patrick's Day and other off-beat holidays.

Customer contentment surveys

Everyone likes to administer their opinion, plus, you'll swot up

Dimensional mail

A trained worker in Seattle, Washington, sends a box of
Washington apples to prospects and constant regulars
as a way to hang about good in their internal representation.


Informal, informational, not message.


To be a retail show, commercial enterprise thing or
customer case (golf, anyone?).


Informal, informational, not message.

Media clippings

Articles scrivened nearly your purposeful.


Print or email, or both, near articles that computer address
customer challenges.

News releases

Just as drawn-out as they instant intelligence that readers will

Product catalogs

With top textual matter leading reader's limelight to commodity
pages and articles that are relatable to them.

Reference guides

Glossaries of commercial enterprise terms, directories, how-to

Research reports

Presenting accumulation from your investigation or that
conducted by ordinal parties.

Special reports

Think industry trends, what's hot, buying guides.

Technical bulletins

Brief, relevant, willing to help.

Webcasts and podcasts

Send a connection in emails.

White papers

Discussing commercial enterprise trends and challenges, and

This nonfiction you're reading is trickle commercialism in movement. I'm the faucet. If you inevitability minister to with your dribble marketing, confer me a call upon at 877 SHARPE COPY (742-7732).

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